BBC Good Food Easter Taste Awards 2024

Please note that some of these products are only available to buy in-store and not online.

The best supermarket chocolate Easter eggs 2024

For the full list of winning eggs, including highly commended products, visit our best Easter eggs results page.

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Best milk chocolate egg

BBCGF Sains Taste the Difference Belgian Honeycomb Corn Crunch Egg 230g copy 2

Winner: Sainsbury’s Belgian Honeycomb Corn Crunch Giant Easter egg

Judges loved the unique flavour of this luxurious egg. Aiming to recreate a nostalgic cornflake cake, this has a moreish balance of sweet and salty. The chocolate is studded with nuggets of honeycomb and crunchy roasted corn.

Available from:
Sainsbury’s (£8)

Best dark chocolate egg

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Winner: Morrisons The Best dark chocolate Himalayan sea salt Easter egg

A good dark chocolate for an Easter egg, this has a really smooth texture, subtle balanced bitterness and hint of salt.

Available from:
Morrisons (£5)

Best white chocolate egg

BBCGF Waitrose The Cracking Pistachio

Winner: Waitrose The Cracking Pistachio egg

Judges loved the unique design of this egg, shaped to look like a giant pistachio nut. The winning element is the ultra creamy blonde chocolate ‘shell’ which was incredibly moreish – but it is worth noting that the green pistachio inner has quite a weak pistachio flavour despite the vibrant colour.

Available from:
Waitrose (£14)

Best vegan egg

Sainsbury's Taste the Difference Free From Extra Thick Rocky Road Egg

This chocolate has a good thickness, studded with crunchy biscuit pieces and fluffy marshmallows to add interest. The chocolate is sweet and has a simple ridged design on the outside.

Available from:
Sainsbury’s (£8)

Best children’s egg

BBCGF Sainsbury's Bunny Box

Joint winner: by Sainsbury’s Choc-a-lot Bunny Box

This box of goodies contains everything you need to throw an Easter egg hunt – large and small eggs, plus chocolate lollipops, too. The box is a fun concept with games on the packaging and a guide to making an Easter bunny costume from the box.

Available from:
Sainsbury’s (£6.50)

BBCGF Asda Charli the Chick

Joint winner: ASDA Belgian white chocolate Charli the Chick

Kids will love this sweet white chocolate egg with a cute chick design. The white chocolate is impressive quality – rich, creamy and sweet. A great gift.

Available from:
Asda (£4.50)

Best miniature eggs

Winner: M&S Collection Swiss mini eggs

These smart foil-wrapped milk chocolate eggs have a soft hazelnut centre, for a distinctly grown-up treat.

Available from:
M&S, £3.50

Best chocolate bunny

BBCGF M&S Nibbles the Bunny

Joint winner: M&S Nibbles the Bunny

This adorable design is sure to be popular with children – almost too cute to eat! The chocolate tastes a little bit darker than some others we tested, for a touch more depth of flavour.

Available from:
Ocado (£3)

BBCGF Aldi hazelnut bunny

Joint winner: Aldi Specially Selected milk hazelnut bunny

Easter bunnies aren’t just for kids. This hazelnut bunny has a more grown-up flavour, with lots of crunchy nuts throughout and smooth chocolate on a simplistic design.

Available from:
Aldi (£1.69)

The best supermarket hot cross buns 2024

For the full list of winning buns and cakes, including highly commended products, visit our best hot cross buns page.

Best classic hot cross buns

BBCGF Aldi hot cross buns

Winner: Aldi Specially Selected hot cross buns

These attractive hot cross buns have a shiny glaze and generous amount of fruit dispersed throughout. The raisins are plump and the dough has good squishy texture.

Available from:
Aldi (£1.35, in-store)

Best alternative hot cross buns

BBCGF Waitrose Belgian chocolate buns

Winner: Waitrose Belgian chocolate hot cross buns

These have a rich chocolate flavour with big chocolate chips – a good twist on a classic hot cross bun that sweet tooths will enjoy.

Available from:
Waitrose (£2)

Best savoury hot cross buns

BBCGF M&S cheesy HCBs

Winner: M&S Extremely Cheesy hot cross buns

The cheese flavour of these buns appealed to all judges, with good texture to the bread and slight chew. One of these buns would make an extremely decadent grilled cheese sandwich…

Available from:
Ocado (£2, 4-pack)

The best supermarket Easter desserts 2024

Best Easter dessert

Joint winner: Aldi Specially Selected banoffee hot cross bun pudding

Judges loved this comforting pud: crispy top, squidgy custardy centre and lots of fruit and spice from the hot cross buns. It is very indulgent and sweet.

Available from:
Aldi (£3.99, 600g. In store 26 March)

Joint winner: M&S Easter Lamb Meets Colin the Caterpillar

Who doesn’t love a Colin the Caterpillar cake? For this Easter makeover, you get two signature chocolatey cakes as Colin meets a lamb. It’s a fun Easter centrepiece that would make a great dessert if you’ve got lots of kids to feed over the Easter weekend.

Available from:
M&S (£12)

Best simnel cake

BBCGF Waitrose Simnel cake

Winner: Waitrose Easter simnel cake

This classic simnel cake has a pretty design and lovely texture. The cake is generously spiced and the marzipan gives good depth of almond flavour.

Available from:
Ocado (£13, 930g)

The best Easter lunch mains 2024

Best Easter lunch centrepiece (meat/fish)

BBCGF Asda Lamb Shoulder

Winner: Asda Succulent cook in the bag lamb shoulder

If you want lamb at Easter, this is a super-easy pick. The ‘cook in the bag’ method keeps the meat really juicy, it is seasoned well and judges enjoyed the level of herbiness.

Available from:
Asda (in-store)


For the full list of 2024 winners, including highly commended products, visit our best Easter eggs and best hot cross buns pages.


This review was last updated in February 2024. If you have any questions, suggestions for future reviews or spot anything that has changed in price or availability, please get in touch at goodfoodwebsite@immediate.co.uk.

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